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Join DSA Login About Membership Consumer Protection Statistics & Insights Media Center News & Events Advocacy Career Center Membership Member Companies Suppliers Participants Consumer Protection Code of Ethics Code Review Process Filing A Code Complaint Consumer Protection Downloadables Association Guidelines DSSRC Direct Selling Compliance Officers Handbook Advocacy Policy Priorities Direct Selling Advocacy Center DSA Political Programs Company Grassroots Advocacy Direct Selling Caucus COVID-19: DSA Policy Insights Real Direct Sellers Legislative Status Updates Direct Sellers in DC Podcast DSA Government Affairs and Legal: 2023 Year in Review Statistics & Insights Research Overview Industry Fact Sheets Research Store State Impact Map Coronavirus Impact - QuickPulse Resources Resources for Salesforce Advocacy Resources Consumer Protection Downloads Industry Research Downloads DSA Social Media Guidelines Handbook Media Center News & Events Featured Events Calendar Webinars Opportunities Past Annual Meetings My Meetings News Awards Program About Who We Are What is Direct Selling? 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Executive Contact directory available exclusively to our Executive Members Join DSA Direct Selling Company Supplier Company Read Now View Part One Winners Register Now Learn More Access Now Learn How PRO Insurance Can Help Your Salesforce What you need to know about COVID-19 Click Here Events & Meetings June 12, 2024 DSA/DSEF Board of Directors Meeting (HYBRID) Scentsy Headquarters REGISTER HERE FOR IN PERSON ATTENDANCE REGISTER HERE FOR VIRTUAL ATTENDANCE June 12 - June 13, 2024 Technology + Operations Conference (a part of the DSA ENGAGE Conference Series) Register Here September 23-24, 2024 DSA/DSEF Board of Directors Meeting (IN PERSON) Washington, DC September 25, 2024 Direct Selling Day on Capitol Hill Washington, DC Learn more October 16-18, 2024 Legal + Regulatory Conference (a part of the DSA ENGAGE Conference Series) Register Here October 16, 22 & 24, 2024 DSCP-CP Register Here December 10, 2024 DSA/DSEF Board of Directors Meeting (VIRTUAL) Washington, DC View Full Calendar News March 29, 2024 Direct Selling Association Announces First Round of Award Recipients at DSA ENGAGE 2024 March 6, 2024 Direct Selling Association Supports Congressional Review Act Resolution on Department of Labor Worker Classification Rule February 26, 2024 Direct Selling Association Convenes Women Entrepreneurs for Roundtable with Congresswoman Mariannette Miller-Meeks in Davenport, Iowa NewsThe Direct Selling Association (DSA) is the national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial sales force. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful. DSA provides educational opportunities for direct selling professionals and works with Congress, government agencies, consumer protection organizations and others on behalf of its member companies. DSA Mission To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and the direct sales opportunity is conducted with the highest level of business ethics and service to consumers. What is direct selling? Direct selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in-home product demonstrations or online. Compensation is ultimately based on sales and may be earned based on personal sales and/or the sales of others in their sales organizations. Direct sellers may be called distributors, representatives, consultants or various other titles. They may participate in various ways, including selling the products themselves or through their sales organizations, providing training and leadership to their sales organizations, referring customers to the company and purchasing products and services for personal use. © 2013 Direct Selling Association . All Rights Reserved. This copyrighted content may not be disseminated or reproduced in any form without express written consent and without full attribution. A special thank you to DSA’s 2024 START Summit and ENGAGE Conference Series sponsors for their generous support. 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